Decreasing Shows, Increasing Listenership
“For me, on THE INSIDE SCOOP, content has always been my first priority. I have worked hard for almost three years now to bring you exceptional guests, first-rate analysis, and lots of “news the Government does not want you to know.” But, as anyone in radio knows, the product you put out rarely makes a difference to your success. What makes a difference is listeners, stations, and advertising. So, while I’ve had phenomenal success in breaking stories and attracting the podcast community — 20,000 at last count subscribe — it’s important that I re-focus the effort on attracting new stations and new listeners. You can help by encouraging local radio stations to carry THE INSIDE SCOOP.
“THE INSIDE SCOOP will continue every week, at least twice a week, with the stories and analysis you have come to appreciate. The blog will continue, I hope, to be a place of interesting exchanges of views and debate and occasional poetry. I’m not going anywhere. And as more radio stations capture my Sunday show — and more television stations my Monday show — I will be able to return to five days a week doing what I like best, giving you THE INSIDE SCOOP.”
— Mark Levine